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The Best Global Brands

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Back to the August 4, 2003 Issue
THE BEST GLOBAL BRANDS
2003 Global Brands Scoreboard
The table that follows ranks 100 global brands that have a value greater than $1 billion. The brands were selected according to two criteria. They had to be global in nature, deriving 20% or more of sales from outside their home country. There also had to be publicly available marketing and financial data on which to base the valuation.


Click column heading once to reorder from highest to lowest. Click twice to reorder from lowest to highest.
2003
Brand
Rank
Brand Name
2003
Brand
Value
($Mil)
2002
Brand Value
($Mil)
Change in
Brand Value
(%)
Parent Company
Country
1COCA-COLA70.45 69.64  1  Coca-Cola CompanyU.S.
2MICROSOFT65.17 64.09  2  Microsoft Corp.U.S.
3IBM51.77 51.19  1  International Business Machines Corp.U.S.
4GE42.34 41.31  2  General Electric CompanyU.S.
5INTEL31.11 30.86  1  Intel Corp.U.S.
6NOKIA29.44 29.97  -2  Nokia Corp.Finland
7DISNEY28.04 29.26  -4  Walt Disney CompanyU.S.
8MCDONALD'S24.70 26.37  -6  McDonald's Corp.U.S.
9MARLBORO22.18 24.15  -8  Philip Morris Companies Inc.U.S.
10MERCEDES21.37 21.01  2  DaimlerChrysler AGGermany
11TOYOTA20.78 19.45  7  Toyota Motor Corp.Japan
12HEWLETT-PACKARD19.86 16.78  18  Hewlett Packard CompanyU.S.
13CITIBANK18.57 18.07  3  Citigroup Inc.U.S.
14FORD17.07 20.40  -16  Ford Motor CompanyU.S.
15AMERICAN EXPRESS16.83 16.29  3  American Express CompanyU.S.
16GILLETTE15.98 14.96  7  Gillette CompanyU.S.
17CISCO15.79 16.22  -3  Cisco Systems Inc.U.S.
18HONDA15.63 15.06  4  Honda Motor CompanyJapan
19BMW15.11 14.42  5  Bayerische Motoren Werke AGGermany
20SONY13.15 13.90  -5  Sony Corp.Japan
21NESCAFE12.34 12.84  -4  Nestlé S.A.Switzerland
22BUDWEISER11.89 11.35  5  Anheuser-Busch Companies, Inc.U.S.
23PEPSI11.78 11.14  6  Pepsico, Inc.U.S.
24ORACLE11.26 11.51  -2  Oracle Corp.U.S.
25SAMSUNG ELECTRONICS10.85  NA  31  Samsung CorporationS. Korea
26MORGAN STANLEY10.69 11.20  -5  Morgan StanleyU.S.
27MERRILL LYNCH10.52 11.23  -6  Merrill Lynch & Company, Inc.U.S.
28PFIZER10.46 9.77  7  Pfizer Inc.U.S.
29DELL10.37 9.24  12  Dell Corp.U.S.
30MERCK9.41 9.14  3  Merck & CompanyU.S.
31JP MORGAN9.12 9.69  -6  JP Morgan Chase & CompanyU.S.
32NINTENDO8.19 9.22  -11  Nintendo Company, Ltd.Japan
33NIKE8.17 7.72  6  Nike Inc.U.S.
34KODAK7.83 9.67  -19  Eastman Kodak, Inc.U.S.
35SAP7.71 6.77  14  SAP AGGermany
36GAP7.69 7.41  4  Gap Inc.U.S.
37HSBC75,65.05  NA  NA HSBC Holdings plcBritain
38KELLOGG'S7.44 7.19  3  Kellogg CompanyU.S.
39CANON7.19 6.72  7  Canon, Inc.Japan
40HEINZ7.10 7.35  -3  HJ Heinz CompanyU.S.
41GOLDMAN SACHS7.04 7.19  -2  Goldman Sachs Group, Inc.U.S.
42VOLKSWAGEN6.94 7.21  -4  Volkswagen AGGermany
43IKEA6.92 6.54  6  Ikea International A/SSweden
44HARLEY-DAVIDSON6.77 6.27  8  Harley-Davidson, Inc.U.S.
45LOUIS VUITTON6.71 7.05  -5  LVMH Moët Hennessy Louis VuittonFrance
46MTV6.28 6.08  3  Viacom, Inc.U.S.
47L'OREAL5.60 5.08  10  L'Oréal SAFrance
48XEROX5.58 5.31  5  Xerox Corp.U.S.
49KFC5.58 5.35  4  Yum! Brands, Inc.U.S.
50APPLE5.55 5.32  4  Apple Computer, Inc.U.S.
51PIZZA HUT5.31 6.05  -12  Yum! Brands, Inc.U.S.
52ACCENTURE5.30 5.18  2  Accenture Ltd.U.S.
53GUCCI5.10 5.30  -4  Gucci Group N.V.Italy
54KLEENEX5.06 5.04  0  Kimberly Clark Corp.U.S.
55WRIGLEY'S5.06 4.75  7  W.M. Wrigley Jr. CompanyU.S.
56COLGATE4.69 4.60  2  Colgate Palmolive CompanyU.S.
57AVON4.63 4.40  5  Avon ProductsU.S.
58SUN MICROSYSTEMS4.46 4.77  -6  Sun Microsystems, Inc.U.S.
59PHILIPS4.46 4.56  -2  Koninklijke Philips Electronics N.V.Netherlands
60NESTLE4.46 4.43  1  Nestlé S.A.Switzerland
61CHANEL4.32 4.27  1  Chanel S.A.France
62DANONE4.24 4.05  5  Groupe DanoneFrance
63KRAFT4.17 4.08  2  Kraft Foods Inc.U.S.
64AOL3.96 4.33  -8  AOL Time Warner, Inc.U.S.
65YAHOO!3.90 3.86  1  Yahoo! Inc.U.S.
66TIME3.78 3.68  3  AOL Time Warner, Inc.U.S.
67ADIDAS3.68 3.69  0  Adidas AGGermany
68ROLEX3.67 3.69  0  Montres Rolex S.A.Switzerland
69BP3.58 3.39  6  BP PLCBritain
70TIFFANY & CO.3.54 3.48  2  Tiffany & Co.U.S.
71DURACELL3.44 3.41  1  Gilette CompanyU.S.
72BACARDI3.43 3.34  3  Bacardi & Company LimitedBermuda
73HERMES3.42  NA  NA Hermès InternationalFrance
74AMAZON.COM3.40 3.18  7  Amazon.com Inc.U.S.
75CATERPILLAR3.36 3.22  5  Caterpillar Inc.U.S.
76REUTERS3.30 4.61  -28  Reuters Group PLCBritain
77LEVI'S3.30 3.45  -5  Levis Strauss & Co.U.S.
78HERTZ3.29 3.36  -2  Ford Motor CompanyU.S.
79PANASONIC3.26 3.14  4  Matsushita Electric Industrial CompanyJapan
80ERICSSON3.15 3.59  -12  Telefonaktiebolaget LM EricssonSweden
81MOTOROLA3.10 3.42  -9  Motorola Inc.U.S.
82HENNESSY3.00  NA  NA LVMH Moët Hennessy Louis Vuitton SAFrance
83SHELL2.98 2.81  6  Royal Dutch Petroleum CompanyBrit./Nether.
84BOEING2.86 2.97  -4  Boeing CompanyU.S.
85SMIRNOFF2.81 2.72  3  Diageo PLCBritain
86JOHNSON & JOHNSON2.71 2.51  8  Johnson & JohnsonU.S.
87PRADA2.53 2.49  2  I Pellettieri d'Italia S.p.A.Italy
88MOET & CHANDON2.52 2.45  3  LVMH Moët Hennessy Louis VuittonFrance
89NISSAN2.50  NA  NA Nissan Motor Co., Ltd.Japan
90HEINEKEN2.43 2.40  1  Heineken NVNetherlands
91MOBIL2.41 2.36  2  Exxon Mobil Corp.U.S.
92NIVEA2.22 2.06  8  Beiersdorf AGGermany
93STARBUCKS2.14 1.96  9  Starbucks Corp.U.S.
94BURGER KING2.12 2.16  -2  Diageo PLCU.S.
95RL/POLO2.05 1.93  6  Polo Ralph Lauren CorporationU.S.
96FEDEX2.03 1.92  6  Fedex Corp.U.S.
97BARBIE1.87 1.94  -3  Mattel Inc.U.S.
98WALL ST. JOURNAL1.76 1.96  -10  Dow Jones & Company Inc.U.S.
99JOHNNIE WALKER1.72 1.65  4  Diageo PLCBritain
100JACK DANIELS1.61 1.58  2  Brown-Forman Corp.U.S.
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