- Wednesday November 4, 2009
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100 Best Global Brands
The recession has presented marketing executives around the world with the toughest test of their careers. Some brands have prospered amid the hard times—or at least held their own. Others have slipped a surprising number of places on our ninth annual ranking, compiled by consultancy Interbrand. But for seven brands, impressive performances saw them race up the charts to take their place on this year's list. Here are the numbers behind the rankings.
Click column heading once to reorder from highest to lowest. Click twice to reorder from lowest to highest.
Rank 2009 | Rank 2008 | Employer | 2009 Brand value ($millions) | 2008 Brand value ($millions) | Percent change (%) | Country of Ownership |
| 1 | 1 | Coca-Cola | 3 | U.S. | ||
| 2 | 2 | IBM | 2 | U.S. | ||
| 3 | 3 | Microsoft | -4 | U.S. | ||
| 4 | 4 | GE | -10 | U.S. | ||
| 5 | 5 | Nokia | -3 | Finland | ||
| 6 | 8 | McDonald's | 4 | U.S. | ||
| 7 | 10 | 25 | U.S. | |||
| 8 | 6 | Toyota | -8 | Japan | ||
| 9 | 7 | Intel | -2 | U.S. | ||
| 10 | 9 | Disney | -3 | U.S. | ||
| 11 | 12 | Hewlett-Packard | 2 | U.S. | ||
| 12 | 11 | Mercedes-Benz | -7 | Germany | ||
| 13 | 14 | Gillette | 4 | U.S. | ||
| 14 | 17 | Cisco | 3 | U.S. | ||
| 15 | 13 | BMW | -7 | Germany | ||
| 16 | 16 | Louis Vuitton | -2 | France | ||
| 17 | 18 | Marlboro | -11 | U.S. | ||
| 18 | 20 | Honda | -7 | Japan | ||
| 19 | 21 | Samsung | -1 | S. Korea | ||
| 20 | 24 | Apple | 12 | U.S. | ||
| 21 | 22 | H&M | 11 | Sweden | ||
| 22 | 15 | American Express | -32 | U.S. | ||
| 23 | 26 | Pepsi | 3 | U.S. | ||
| 24 | 23 | Oracle | -1 | U.S. | ||
| 25 | 28 | Nescafe | 2 | Switzerland | ||
| 26 | 29 | Nike | 4 | U.S. | ||
| 27 | 31 | SAP | -1 | Germany | ||
| 28 | 35 | Ikea | 10 | Sweden | ||
| 29 | 25 | Sony | -12 | Japan | ||
| 30 | 33 | Budweiser | 3 | Belgium | ||
| 31 | 30 | UPS | -8 | U.S. | ||
| 32 | 27 | HSBC | -20 | Britain | ||
| 33 | 36 | Canon | -4 | Japan | ||
| 34 | 39 | Kellogg's | 7 | U.S. | ||
| 35 | 32 | Dell | -12 | U.S. | ||
| 36 | 19 | Citi | -49 | U.S. | ||
| 37 | 37 | JPMorgan | -11 | U.S. | ||
| 38 | 38 | Goldman Sachs | -10 | U.S. | ||
| 39 | 40 | Nintendo | 5 | Japan | ||
| 40 | 44 | Thomson Reuters | 1 | Canada | ||
| 41 | 45 | Gucci | -1 | Italy | ||
| 42 | 43 | Philips | -2 | Netherlands | ||
| 43 | 58 | Amazon | 22 | U.S. | ||
| 44 | 51 | L’Oreal | 3 | France | ||
| 45 | 47 | Accenture | -3 | U.S. | ||
| 46 | 46 | eBay | -8 | U.S. | ||
| 47 | 48 | Siemens | -8 | Germany | ||
| 48 | 56 | Heinz | 9 | U.S. | ||
| 49 | 49 | Ford | -11 | U.S. | ||
| 50 | 62 | Zara | 14 | Spain | ||
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Note: The brand valuations draw upon publicly available information, which has not been independently investigated by Interbrand.
Valuations do not represent a guarantee of future performance of the brands or companies.
Data: Interbrand, BusinessWeek
