Best Brands Special Report
Methodology

Top 100 Global Brands Scoreboard

Search the interactive rankings of this year's featured brands


Click column heading once to reorder from highest to lowest. Click twice to reorder from lowest to highest.
2007
Brand
Rank
2006
Brand
Rank
Change
in
Rank
Brand Name
2007
Brand Value
$m
2006
Brand
Value
Change in
Value From
Prev Year
(in %)
Parent Company
Country
1 10Coca-Cola65,32467,000-3Coca-Cola   U.S.
2 20Microsoft58,70956,9263Microsoft  U.S.
3 30IBM57,09156,2012IBM  U.S.
4 40GE51,56948,9075GE  U.S.
5 61Nokia33,69630,13112Nokia  FINLAND
6 71Toyota32,07027,94115Toyota  JAPAN
7 5-2Intel30,95432,319-4Intel  U.S.
8 91McDonald's29,39827,5017McDonald's  U.S.
9 8-1Disney29,21027,8485Walt Disney  U.S.
10 100Mercedes-Benz23,56821,7958DaimlerChrylser  GERMANY
11 110Citi23,44321,4589Citigroup  U.S.
12 131Hewlett-Packard22,19720,4589Hewlett-Packard  U.S.
13 152BMW21,61219,61710BMW  GERMANY
14 12-2Marlboro21,28321,3500Altria  U.S.
15 14-1American Express20,82719,6416American Express  U.S.
16 160Gillette20,41519,5794Procter & Gamble  U.S.
17 170Louis Vuitton20,32117,60615Louis Vitton Moet Hennessy  FRANCE
18 180Cisco19,09917,5329Cisco  U.S.
19 190Honda17,99817,0496Honda Motor  JAPAN
20 244Google17,83712,37644Google  U.S.
21 20-1Samsung16,85316,1694Samsung  S. KOREA
22 21-1Merrill Lynch14,34313,00110Merrill Lynch  U.S.
23 285HSBC13,56311,62217HSBC Holdings  BRITAIN
24 23-1Nescafe12,95012,5074Nestle  SWITZERLAND
25 261Sony12,90711,69510Sony  JAPAN
26 22-4Pepsi12,88812,6902PepsiCo  U.S.
27 292Oracle12,44811,4599Oracle  U.S.
28 324UPS12,01310,71212United Parcel Service  U.S.
29 312Nike12,00410,89710Nike  U.S.
30 27-3Budweiser11,65211,6620Anheuser-Busch  U.S.
31 25-6Dell11,55412,256-6Dell Inc.  U.S.
32 331JPMorgan11,43310,20512JPMorgan Chase  U.S.
33 396Apple11,0379,13021Apple  U.S.
34 340SAP10,85010,0078SAP  GERMANY
35 372Goldman Sachs10,6639,64011Goldman Sachs  U.S.
36 35-1Canon10,5819,9686Canon  JAPAN
37 36-1Morgan Stanley10,3409,7626Morgan Stanley  U.S.
38 413Ikea10,0878,76315Ikea   SWEDEN
39 423UBS9,8388,73413UBS AG  SWITZERLAND
40 400Kellogg's9,3418,7766Kellogg Company  U.S.
41 30-11Ford8,98211,056-19Ford Motor  U.S.
42 486Philips7,7416,73015Koninklijke Philips Electronics  NETHERLANDS
43 441Siemens7,7377,828-1Siemens  GERMANY
44 517Nintendo7,7306,55918Nintendo   JAPAN
45 450Harley-Davidson7,7187,7390Harley-Davidson  U.S.
46 460Gucci7,6977,1588Gucci Group  ITALY
47 NRNAAIG7,490NANAAmerican International Group  U.S.
48 47-1eBay7,4566,75510EBAY  U.S.
49 NRNAAXA7,327NANAAXA  FRANCE
50 49-1Accenture7,2966,7288Accenture  BERMUDA
51 532L’Oréal7,0456,39210L'Oreal  FRANCE
52 50-2MTV6,9076,6274Viacom  U.S.
53 541Heinz6,5446,2235Heinz  U.S.
54 562Volkswagen6,5116,0328Volkswagen  GERMANY
55 550Yahoo!6,0676,0560Yahoo  U.S.
56 571Xerox6,0505,9182Xerox  U.S.
57 581Colgate6,0255,6337Colgate-Palmolive  U.S.
58 613Chanel5,8305,15613Chanel  FRANCE
59 590Wrigley's5,7775,4496Wm. Wrigley Jr.  U.S.
60 600KFC5,6825,3506Yum Brands  U.S.
61 52-9Gap5,4816,416-15The Gap  U.S.
62 653Amazon.com5,4114,70715Amazon.com  U.S.
63 630Nestle5,3144,9328Nestle  SWITZERLAND
64 739Zara5,1654,23522Inditex  SPAIN
65 62-3Avon5,1035,0401Avon Products  U.S.
66 682Caterpillar5,0594,58010Caterpillar  U.S.
67 670Danone5,0194,6388Groupe Danone  FRANCE
68 746Audi4,8664,16517Volkswagen  GERMANY
69 712Adidas4,7674,29011adidas  GERMANY
70 64-6Kleenex4,6004,842-5Kimberly-Clark  U.S.
71 721Rolex4,5894,2378Rolex  SWITZERLAND
72 753Hyundai4,4534,0789Hyundai Motor  S. KOREA
73 818Hermes4,2553,85410Hermes International  FRANCE
74 66-8Pizza Hut4,2544,694-9Yum Brands  U.S.
75 805Porsche4,2353,9278Porsche  GERMANY
76 782Reuters4,1973,9616Reuters Group  BRITAIN
77 69-8Motorola4,1494,569-9Motorola  U.S.
78 77-1Panasonic4,1353,9774Matsushita Electric Industrial  JAPAN
79 823Tiffany4,0033,8195Tiffany  U.S.
80 NRNAAllianz3,957NANAAllianz  GERMANY
81 854ING3,8803,47412ING Groep  NETHERLANDS
82 70-12Kodak3,8744,406-12Eastman Kodak  U.S.
83 863Cartier3,8523,36015Cartier  FRANCE
84 76-8BP3,7944,010-5BP plc  BRITAIN
85 872Moët & Chandon3,7393,25715Louis Vitton Moet Hennessy  FRANCE
86 79-7Kraft3,7323,943-5Kraft Foods  U.S.
87 83-4Hennessy3,6383,5762Louis Vitton Moet Hennessy  FRANCE
88 913Starbucks3,6313,09917Starbucks  U.S.
89 84-5Duracell3,6053,5761Procter & Gamble  U.S.
90 88-2Johnson & Johnson3,4453,1938Johnson & Johnson  U.S.
91 932Smirnoff3,3793,03211Diageo  BRITAIN
92 920Lexus3,3543,0709Toyota Motor  JAPAN
93 89-4Shell3,3313,1735Royal Dutch Shell  BRITAIN
94 962Prada3,2872,87414Prada  ITALY
95 983Burberry3,2212,78316Burberry  BRITAIN
96 993Nivea3,1162,69216Beiersdorf  GERMANY
97 94-3LG3,1003,0103LG  S. KOREA
98 90-8Nissan3,0723,108-1Nissan Motor  JAPAN
99 NRNAPolo RL3,046NANAPolo Ralph Lauren  U.S.
100 NRNAHertz3,026NANAHertz Global Holdings  U.S.



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